Since the advent of SEO, most website owners and developers have understood the importance and role it plays on their path to success. In the past, links were spread all over the place in order to attract enough people to visit their sites – even to sites that were not related to them. However, search engines such as Google and Bing have evolved to prevent this.
Keyword placement also turned out not to be as popular and effective as it used to be. What’s more, these tactics are now subject to penalties, which means that Google and Bing are likely to rank them very low.
The new SEO guidelines are more about getting engagement and authentic visits to your pages by being truly viral, being an influencer or thought leader in a particular niche, active on social media and engaging your audience, and more. At first it might be something like rocket science, but over time it might be a walk in the park.
Here are the top 5 reasons why SEO becomes ineffective:
- Ugly choice of keywords
- Unnecessary keywords
- Same content on different pages
- Broken links and clickbaits
- Meta descriptions and title tags
1. Ugly keyword selection
We didn’t say that keywords are no longer useful, rather they should be chosen and used correctly. Keywords are what search bots look for when indexing a website; they must accurately describe the content. Most importantly, it must match what the target audience is looking for. There are online tools that allow you to determine the intensity of your search for a keyword or keywords.