As an AdSense publisher, you could create many different ad units to test and try out on your sites. But when you look into your AdSense account, there will be very few active ad units in the My Ads tab, and all other inactive ad units will be hidden. Sometimes you may be looking for an old ad unit to reuse on your site, and in this article, we will discuss the different AdSense ad unit statuses and how you can enable hidden AdSense ad units in your account.
Adsense ad unit statuses
The status of the ad unit is displayed on the “My Ads” tab. An AdSense ad unit has four statuses, although only active ad units are displayed when viewed from your account.
- New is the status of an ad unit created in the last 7 days.
- Active – An ad unit that has been used on your site and received at least an impression within the last 7 days.
- Inactive – An ad unit that was created more than 7 days ago and hasn’t received any impressions.
- Hidden – ad units that have not received impressions and are hidden in the list by default.
Ad unit status is not related to revenue or impression. For example, you can hide an active ad unit if you don’t want it to appear in the list.
Hiding an ad block
Typically, an ad unit’s status changes to “Inactive” after a week and is then removed from the default ad list. But you can also manually hide it at any time from the list.