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23 Free SEO Tools to Optimize Your Website

Every website owner needs to put in a lot of effort to drive traffic to the site. Using effective tools can make a huge difference to the effectiveness of your SEO campaign. You don’t have to pay a high price for these tools. We have created a list of free SEO tools that you can use to measure your site’s performance and optimize it for better search engine rankings.

1. Webmaster Tools

Search engines offer a package of free tools that are useful for webmasters, especially new website owners. Bing, Baidu, and Yandex offer a Webmaster Tools account, and Google offers Search Console. You can submit your site to search engines, submit an XML sitemap, track indexing status, and more using Webmaster Tools.

Learn more about each feature of Webmaster Tools:

2. Google search

Even non-SEO savvy people know how to use Google search. This is the main tool to find out how your site is actually positioned in Google search results. Well, you’ll be interested to know, although the goal is to improve Google search rankings, how that can help on its own. However, the fact is that Google Search is more than enough to understand the situation and find the improvements you need for your articles.

  • Enter the main keywords to determine the position of your web page in the search. You can also use important long tail keywords for your web pages to see if your pages are ranking well.
  • Find competitors and related sites that rank above yours. You can check the titles, meta description, and content on these pages to get an idea of ​​the top ranking pages in Google search. This will help you improve SEO for your pages.
  • If you are targeting a global audience, search using various VPN servers and proxies to change the IP address to different countries. Since the search results on your computer can be optimized based on your geographic location and personal preferences, a VPN or proxy server can help you understand your site’s global ranking situation.

3. Google Analytics

Google Analytics is an essential tool for any website owner and SEO professional. It is an essential tool for getting accurate web statistics and search details. It tracks every segment related to your website traffic. Often, you can make the necessary changes to the website and direction of your SEO campaign using the information you get from Google Analytics.

4. Google PageSpeed ​​Insights

With PageSpeed ​​Insights, you can test the usability and speed of your website across multiple devices. Enter your website URL and this tool will get a performance score based on load times across different computers and smartphones. You can get clear tips on how to improve your site’s performance based on the results.

5. Ranking of local companies in the Moz ranking

With this tool, you can check how your site looks to local customers. This tool collects data from many major sources such as Yelp, Google, and Facebook. If your online list is incomplete or inconsistent, you can apply various fixes based on the results of this tool.

See also  10 Proven SEO Tips for Better Google Rankings


With, you can easily get different keyword options. It generates hundreds of keyword variations based on one main keyword. With, you also get tons of long tail keyword options.

7. Ahrefs Backlink Checker

There are many ways to check backlinks to your site. Ahref’s Backlink Checker is a tool for more comprehensive link analysis. If you use the free version, you will get the top 100 backlinks for any site. In addition to the total number of backlinks, you can also get information about URL rank and domain rank. You can use this tool to check the progress of your SEO campaign. In addition, you can also track the progress of competing websites, such as how many backlinks they currently have and the source of the backlinks. This will help you figure out how to attract your next backlinks.

Related: Generate automatic backlinks for your starter website.

8Moz Link Explorer

This tool is useful for getting a complete overview of your website. The free version performs a comprehensive link analysis and shows you the most effective backlinks you are getting. The tool also informs you about the most frequently linked web pages. With Moz Link Explorer, you can create new content related to your most popular web pages, which will attract more backlinks and traffic.

9. SenSEO

SenSEO is a Firefox extension that can help improve your SEO campaign. With SenSEO, you can check meta tag details, image alt tags, images without alt attributes, page load time, and keyword density on a web page.

10. Google Tag Manager

It’s a good tool for managing HTML tags and adding rich snippets to your site. Small changes can be shared with the development team to improve teamwork and coordination. Google Tag Manager is easy to use, so website owners can update tags without the need for developers.

11. SEO Spider Tool for Screaming Frog

This is a very useful tool for analyzing a website to find out how it is performing. With Screaming Frog, you can analyze web page titles, find broken links, check metadata, generate an XML sitemap, find duplicate content, check redirects, and view the robots.txt file.

See also  How to improve the readability of articles for SEO?

12. Copyscape

Copyscape is a useful plagiarism checker. If your websites have some pretty popular web pages, you can check them with Copyscape. You will know which external websites have copied your content. If you receive new content from a third party source, you can also check if it is completely original. With Copyscape, you can link with external websites to remove stolen content and prevent duplicate content from being added to your site. Duplicate content not only reduces SEO performance, but also causes penalties for search engines.

13. Grammar

Grammarly is a grammar checker for your content. It is clear that content is king and your grammar needs to be perfect. Search engines may ignore minor grammatical errors, but many of your readers won’t. If your content is riddled with grammatical errors, they can damage your online reputation. Grammarly is available as a web browser extension.

Related: Check your site’s Google cache.

14. Dead Link Checker

New 404 errors can appear on your website without your knowledge. For certain reasons, the URLs of some web pages may change. Even a very slight change in the URL of a web page can cause a 404 error. Once you have a list of dead links on your site, you can fix them immediately.

15. SEO Quake

SEOQuake is a popular extension currently used by millions of users. To ignorant users, the information provided by SEOQuake may seem incomprehensible. However, they can get a lot of details such as the amount of traffic and their countries of origin. The traffic history is displayed in the form of graphs for easy interpretation. The SEOQuake Dashboard contains various buttons such as SEMrush Rank, Backlinks, Bing Index, Facebook Likes, Web Archive Age, Alexa Ranks, and more. With SEOQuake, it’s very easy to get a bird’s eye view of your site’s SEO performance.

16. Real-time Keyword Analysis

It’s a fact that keywords matter and SEOs can’t just arbitrarily choose keywords even though they seem to be related to their main topics. Using personal assumptions without real data can do more harm than good. Beginners will find it easier to use Live Keyword Analysis. Just enter your main keyword and the analysis will be done. The tool will inform you if you are using the right keywords.

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17. Yoast SEO

Yoast SEO is useful for optimizing content and meta tags for WordPress and Joomla websites. It can also perform many other tasks such as quickly generating an XML sitemap, readability analysis, title and meta description optimization.

18. Keyword

Keywordit is a unique keyword tool that Reddit uses. At the moment, Reddit is a great place to find the latest trends in the market. Enter a popular subreddit in your industry or market niche. Keywordit will bring up a list of keywords so you know the most talked about topics. The top five keywords may stay the same, but new topical trends may emerge in recent days.

Related: Free keyword research tool for writing targeted articles.

19. SEO Web Page Analyzer

It provides comprehensive web page analysis. You will get various information such as heading structure, images without alt tags, external links, internal links, description and others. Each web page can be given an on-page SEO score from 0 to 100 points.

20. LinkMiner

This is a Chrome extension that can help you find broken links on a website. It is very important to ensure that your website is properly crawled. The complete list of dropped links can be exported to a CSV file with various information such as the type of the link and the HTTP status code for the broken link.

21. Testing Responsive Design

This tool checks if your site is responsive enough. In the web development industry, responsiveness is defined as the ability of a website to perform well on a variety of devices. This means that the website must respond correctly to changes in display size and screen resolution.

22. SEMrush

SEMrush is one of the most popular SEO tools available to webmasters. You can do limited analysis using the free version to check competitors, keywords and backlinks. If you want more complete and unlimited access, try the premium version.

23. SEO Tools for WebNots

This website hosts over 200 articles on SEO. We also offer 80+ free SEO tools to review your site, check GZIP compression, suggest keywords and more. You can use these free tools to optimize your website and improve search engine rankings.


Whether you’re optimizing on your own, relying on agencies, we strongly encourage you to familiarize yourself with the tools used for various purposes. As already mentioned, using the right SEO tools will lead to mistakes in moving along the right path to success.

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